The Boardroom

A Sala do Conselho

Presence, under pressure.
For those who lead.

The tools of acting, brought into the boardroom —
where the audience is real, and so is the stake.

Private Enquiries

Confidential · By consultation

Every leader performs — in meetings, in front of boards, in front of teams that are watching more closely than anyone says out loud.

Most executive training addresses what to say. This addresses what happens in the body and the room while you're saying it: presence, authority, listening, the ability to stay yourself under attention.

You don't need to perform more convincingly.
You need to be more present.

Leading Deciding Communicating Being watched Presence under pressure Authority Listening

Three formats.
One territory.

Built to fit different levels of commitment — from a single diagnostic session to an ongoing executive practice. Eligible for Portugal's mandatory annual training hours (IEFP certified).

I.

The Diagnostic

A single, focused session to map how presence, voice and communication currently operate under pressure — and where the friction actually lives. The starting point for individuals or teams.

By consultation
II.

The Frontline

A structured programme for managers — communication, presence and listening as practiced disciplines, brought into the real context of the organisation.

By consultation
III.

The Private Practice

A private, ongoing practice for senior leaders and CEOs carrying the weight of visibility and decision — built around the individual, not a curriculum.

By consultation
Sofia Froes

Why acting

An actor's training is, above all, a training in presence under attention.

For 30+ years, Sofia has worked with the same instrument leaders rely on every day: the body, the voice, and the ability to stay grounded while being watched.

This is not communication coaching layered over a script. It is the discipline actors use to be truthful in front of an audience — applied to the boardroom instead of the stage.

Different rooms. The same instrument.

Discretion

Confidentiality is part of the work.

Organisations and individuals are never named. Engagements are arranged directly, without a public client list, without case studies built for marketing.

What happens in the room stays in the room.

Begin with a conversation.

Pricing and format are arranged directly, based on the size and needs of your organisation.

Private Enquiries Sofia's Individual Work

sofiafroeslab@gmail.com